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Home > NOTEWORTHY DINING > New York City Noteworthy Dining > Fulton > Space
The Citarella empire -- a New York Institution for over 80 years now -- has opened its latest restaurant, Fulton, on the Upper East Side, right around the corner from one of its gourmet retail outlets. Named after the Fulton Fish Market, which opened in 1882 as one of New York’s earliest open markets, the restaurant serves the freshest fish outside of the market, which was previously located downtown on Manhattan’s east waterfront and subsequently relocated to Hunts Point in the Bronx. There, New York City built an $86 million state-of-the-art new market -- one of the most modern indoor facilities of its kind -- to retain the region’s large wholesale seafood industry (the Fulton Fish Market alone handles about half of the state’s total seafood demand). Joe Guerra, owner of Citarella Gourmet Markets since 1983, bought Lockwood & Winant (one of the largest wholesalers in the Fulton Fish Market) in 1990 with the intent of building the Citarella brand. And build it he did. Citarella now has eight retail stores and over 700 employees, and now has added the casually elegant Fulton into the mix. With its dark wood, chocolate leather interior, intimate space and spectacular seafood, Fulton has become an immediate hit in the neighborhood and shows no signs of slowing down. And with the newest Citarella location now open in Bridgehampton, neither does Joe!

The entrance to Fulton is located off Third Avenue on 75th Street, where it's like an oasis on the quiet tree-lined street. Around the corner from Citarella’s Upper East Side location, it sports dark wood and large glass French doors that stretch the entire length of the restaurant beneath a happy yellow awning with brown lettering and trim, which protects outdoor diners from the elements while highlighting the restaurant for the local sidewalk traffic. Foliage and flowers punctuate the outdoor café, which seats about 10 in reed and chrome chairs at light colored wooden tables for two that can be joined together to accommodate larger parties. A line of stone potted foliage separates the café from the sidewalk and the flowerboxes, which sit between the foliage and the tables and enhance the feeling of privacy in the semiprivate garden. Immediately in front of the door, which is emblazoned with "Fulton" in bronze lettering, stands a menu that's illuminated by the gentle sconce lighting -- a touch that is reminiscent of Old-World New York -- that decorates the wood between the French doors.

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