Paul Grieco and Marco Canora opened Terroir in Murray Hill on Saturday.  It is the third location of their charismatic wine bar, which has earned a loyal fan base for Canora’s crave-worthy cooking, Grieco’s innovative wine list, as well as its grape juice enthusiasm and Summer of Riesling, a season-long, now nationwide extravaganza that has convinced legions of wine drinkers to appreciate the underrated grape.  The new 55-seat Terroir features a similar menu and vibe as the TriBeCa and East Village locations, but with distinct design elements and several new dishes that reflect the history of its new Murray Hill neighborhood.

 

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439 Third Avenue, btwn. 30th and 31st Streets, no phone.