Paul Grieco and Marco Canora opened Terroir in Murray Hill on Saturday.  It is the third location of their charismatic wine bar, which has earned a loyal fan base for Canora’s crave-worthy cooking, Grieco’s innovative wine list, as well as its grape juice enthusiasm and Summer of Riesling, a season-long, now nationwide extravaganza that has convinced legions of wine drinkers to appreciate the underrated grape.  The new 55-seat Terroir features a similar menu and vibe as the TriBeCa and East Village locations, but with distinct design elements and several new dishes that reflect the history of its new Murray Hill neighborhood.



439 Third Avenue, btwn. 30th and 31st Streets, no phone.